In less than 12 hours I'll be on the road to Gulf Shores, Alabama for Spring Break. Not relevant to this post, but I'm pretty excited about it, so I thought I'd share.
Now, this week's free single isn't something I'm likely to play from a boombox on the beach this week, but the group that wrote it is pretty awesome. "Me and My Broken Heart" is a trite little pop hit, but the group that put it together is a foursome of budding pop stars from the UK calling themselves Rixton. They released their first single last year, "Make Out". It's pretty standard party anthem fare - very catchy. What stands out is the music video, which parodies Justin Bieber, Lady Gaga, Miley Cyrus, Katy Perry and Robin Thicke in one fell swoop.
If this music video serves to do anything, it showcases how creative and unashamed Rixton is in their quest to show off their talent. And someone noticed (a very important someone at that). Scooter Braun - famous for signing Justin Bieber, Carly Rae Jepsen and others - signed Jake Roche (lead vocals), Danny Wilkin (bass guitar/keys), Charley Bagnall (lead guitarist) and Lewi Morgan(drummer), and the group changed their name from Relics to Rixton to prep them for the pop scene. They've released their first EP sharing the name of the free single, Me and My Broken Heart, and they accomplish a sound that harkens to Maroon 5, but with an English twist and a youthful abandon that you don't get out of Adam Levine anymore.
All that said about the group, the choice of free single doesn't do much for me. Let's look at why.
