NONONO, rumored to be a very disagreeable band, is a trio from Sweden formed in 2012, and so is relatively new to the music scene. Chasing the coattails of Swedish pop a la Icona Pop, NONONO captures similar catchy riffs and synth pop sounds, but is less electronic/dance, more alt-pop. I really enjoy their sound, and I like the song, but I don't think I can listen to it. Play the video below and I'll explain.
What's worse is that "Pumpin Blood", the title track of their new EP, isn't the only perfectly good song to fall victim to Stina's subpar vocals. "Fire Without a Flame" is an incredibly catchy number with awesome synth work. Stina's vocals aren't quite so heavily distorted, so it's actually palatable, but it stands that a better vocalist would do this group huge favors. The other tracks on the album, "Jungle" and "Like the Wind" suffer the same fates.
Weeks like this disappoint me. When I find a free single that I really love listening to, I feel like I've found some kind of great treasure. I take pride in having my friends listen to it, having them share in my experience, and then waiting to see if the track ever makes its way on to the radio, becoming more valuable over time. Listening to a song like this, I don't have to wonder for a second if it will ever climb the charts like "Clarity" by Zedd, or "Midnight City" by M83 - both free singles in their time. "Pumpin Blood" is going to wallow in obscurity, and imagine so will NONONO unless they find a proper pop vocalist to carry their superior songwriting. Until then, I give this track a...
2.5 out of 5.